Naartjie Case Study

Retail Dimensions Integration Profile

“When we needed a credible partner to integrate our Retail Pro system with our large PHP/MySql driven website, we went directly to Retail Dimensions. RDi’s expertise and quiet competence has been proven over multiple website designs and integrations that we have completed together. Kurt and Paul are straightforward professionals that instill confidence with their integration management skills,” explains Aaron Harmston, Director of Information Systems for Naartjie.

Naartjie (nar-chee) is an international brand of children’s clothing synonymous for being distinctive, affordable, naturally soft, functional, and kid-friendly. In July of 2010, the retail chain was experiencing tremendous growth. The challenge was to bridge their Retail Pro4 backend system with the large customized online store.  Naartjie’s success was being constrained by traditional publisher driven integration products. Using one of RDi’s integration products, RPro4Web, RDi was able to successfully integrate these two platforms. In addition to web integration, Naartjie uses several of RDI’s plug-ins and applications; Pickman, Packman and integration to UPS and USPS through Endicia. Packman alone, increased order processing time by nearly 3 minutes per order from order placement to shipment.

“We were being limited by technology, not empowered. The integration work by RDi gave us flexibility and the freedom to run our business, our way, in order to meet market growth. This latest integration is actually the fourth that Retail Pro has completed for Naartjie. Website integration and customization is uncharted territory for many companies. RDi has the experience and reputation. I have referred a number of colleagues to RDi, without hesitation,” explains Harmston. “RDi is also affordable. They are clear in their project scope and deliver on budget, without additional fees or add-ons.”

Where is the retail e-commerce market headed?

“SEO optimization has been the value play the last few years,” observes Harmston. “Everyone has been fixated on analytics and pay per click. Social media and its immediacy in connecting with customers has changed the dynamics for retail.  We now have a direct connection with our markets and our customer demands. The potential is tremendous if we harness the technology and respond quickly.”